Graphic Design Advertising. A studio problem-solving format; collaboration/art direction on creative teams; visual marketing concepts; campaign development, copy writing; development of presentation skills. Although this course blog is used to distribute information it is not endorsed nor affiliated with the University. It is an online working syllabus for teaching purposes only. Any material on this blog will be removed if so requested by original author.
Sunday, September 18, 2011
Starbucks Celebrates Winter with Ginormous Snowflakes
Starbucks heralds the beginning of winter with this snowflake kite ad, complete with an indie-pop song by Matt Pond PA. The ad directs viewers to a 12 Days of Sharing site, which is basically an advent calendar of daily special offers. You can also watch a video by the Killers and prompt a 5-cent donation to the (Red) campaign. All of which is quite festive, and sweeps Starbucks' recent price rise under the rug. But no matter. It'll take more than a $2 tall coffee to scare the Starbucks faithful away.
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