All work courtesy wwww.graphicintervention.org
The entire group of 153 posters will be shown at MODA (Museum of Design Atlanta)October 2, 2011-January 1, 2012
Graphic Intervention presents a comprehensive overview of the diverse visual strategies employed by government agencies, community activists, grassroots organizations and motivated citizens to educate the local population.
From Papua New Guinea to Denmark to Venezuela to Morocco, these posters demonstrate the different approaches used for discussion of a socially complex subject. The messages in Graphic Intervention deftly champion pertinent sociopolitical issues – disease research and eradication, world health, international relations, sexual education, social prejudices and discrimination – in a remarkable way.
Curated by Elizabeth Resnick, Professor and Chair of Graphic Design at MassArt and Javier Cortes, Partner and Creative Director at Korn Design, Boston. Posters included in the exhibition are from the collections of the James Lapides International Poster Gallery and the Massachusetts College of Art and Design.
In conjunction with this exhibition You will individually create a WORLD AIDS DAY logo that will accompany the MODA branding for the exhibition. World AIDS Day is December 1st and MODA will have a 24-hour event at the museum on this day. Your part is to create an advertising logo and campaign that will create a buzz for this event.
You should consider all the participants for this one-day museum and worldwide event.
The preliminary plan is this:
-Logo design that incorporates the MODA logo and the World AIDS Day event. (This will be completed first so MODA can start using it.) The plan is to have this LOGO by October 13th or 18th.
Forthcoming additional Advertising/Marketing work will be presented to MODA on Thursday October 27th.
-Print and Web use of their respective logos and how they might appear as a marketing tool for you.
-Possible mailer/brochure/postcard for the event with scheduled events (forthcoming)
-Possible Poster for the event with names of the participants and the times, etc.
-Class Participation in the event on December 1st with MODA. Everyone is expected to participate in this event in some capacity.
Do Not Punish
The poster image depicts a chain-link fence made from AIDS ribbons. Its visual message coupled with the caption 'Do Not Punish' advocates for an anti-discrimination policy for AIDS sufferers. A student submitted this poster for the "Good 50 x 70" poster competition. It was selected as one of the best posters of 2009.
19.7 x 27.6 in / 50 x 70 cm
Design: Ismail Anil Güzelis
Turkey, 2009
Don't Share Needles. Prevent AIDS.
One hundred American and one hundred Korean designers and artists were each asked to create a poster on the subject of AIDS. These posters were exhibited and published in a catalog titled AIDS: Images for Survival. The event was created by Charles Michael Helmken and sponsored by the Shoshin Society in Washington, D.C. To quote the designer: "Two faceless people lost and alone. Stuck in society's purulent lesions. They stand sharing rejection, injection and infection. Death cannot be their only way home."
28.1 x 42.8 in / 71.3 x 190 cm
Design: Lanny Sommese
USA, 1989
AIDS Hidden Danger
The poster image plays with a dual notion—AIDS is a hidden danger yet it remains ever present and persistent. The use of optical illusion, bright colors, and hidden text within the foreground as well as background, remain the key design elements in this poster. The caption: "Hidden danger" echoes the almost submerged letters outlining the word "AIDS" in the main body of the poster.
39.5 x 27.5 in / 100 x 70 cm
Design: Cedomir Kostovic
USA, 2007
2004 World AIDS Day
Translation: "The red ribbon is an internationally recognized symbol. By wearing it, a message of conscience and caring is sent to all people infected with HIV and the ones taking care of them. Please wear the red ribbon on World Aids Day, or any day of the year."
This poster image suggests the red ribbon symbol as a binding embrace of caring and commitment. AIDS Day is a moment to commemorate people with AIDS and their loved ones who take care of them.
11.7 x 16.5 in / 29.6 x 42 cm
Design: Jyri Konttinen
Finland, 2004
AIDS Info Funen 10th Anniversary
Per Arnoldi describes the concept of his poster: "The thing about poster and campaigns for AIDS, or rather information and warnings about AIDS, is that it's hard to know whether you should speak quietly and urgently or loudly and threateningly—general warning or wildly frightening. Or whether you find a visual idiom that does both at once. I tried the latter with the lovely peaceful water surface which is perhaps, once in a dreadful while, broken by the ominous fin of the shark...I mean everyone likes to swim, but..."
27.5 x 39.3 in / 70 x 100 cm
Design: Per Arnoldi
Denmark, 1995
One AIDS Death Every Thirty Minutes!
This poster appropriates an image from The New York Times to very strong effect in illustrating the impact of so many AIDS deaths happening in such a short period of time.
22 x 11 in / 56 x 28 cm
Design: Richard Deagle/ACT UP
USA, 1989
HIV Positive, United Colors of Benetton
A series of three posters created in the fall of 1993 for the United Colors of Benetton campaign. The campaign underscored the figurative branding of individuals who are HIV-positive.
16.5 x 11.6 in / 42 x 29.6 cm
Concept and Photography: Oliviero Toscani
Italy, 1993
Extend Hope
Viral Hope is an outreach program initiative, which is located at New York Presbyterian Hospital/Weill Cornell Medical College. Viral Hope collects unused antiretroviral medications to support the care of people in Nigeria who are HIV-positive. The posters were designed to evoke a handmade/raw look and feel. Unpolished and honest in its message, the posters were sent to HIV facilities to create awareness around the HIV issues and how to help.
23.8 x 38 in / 60.7 x 96.4 cm
Illustration: Edel Rodriguez, Agency: Cline Davis Mann LLC, The Starfish Project
USA, 2007
What You Don't Know Can Hurt You
This poster suggests the theme of fear of the unknown. The conceptual image depicts a flesh-like pinkish membrane with a hand protruding from it. Here information is kept to a minimum, and the design itself invites the viewer to interpret what the image portrays. Korea was forced to alter their preparations for the 1988 Seoul Olympic Games, as fear of AIDS overwhelmed their society, destabilizing the country.
23.5 x 33 in / 59.4 x 84.1 cm
Design:Young Woo Yu
South Korea, 1987
Ignorance = Fear/Silence = Death
The goal of this poster was to bring attention to the prejudice surrounding the growing AIDS crisis in the late 1980s. "Silence = Death"—a painting by Keith Haring—depicts three figures in positions that suggest a modern day embodiment of the three wise monkeys who "see no evil, hear no evil, speak no evil". There are various meanings ascribed to the monkeys and the proverb. In the western world the phrase is often used to refer to those who deal with impropriety by looking the other way, refusing to acknowledge it, or feigning ignorance. Here the purpose is to campaign on behalf of the American people to overcome the prejudice that prevents protecting their health and the health of their loved ones. Haring, a social activist and a gay man who was actively involved with ACT UP, died of AIDS complications in 1990.
43 x24 in / 61 x 109.2 cm
Painting: Keith Haring. ACT UP
USA, 1989
Spread Facts Not Fear
This poster uses bright primary colors, playful hand-drawn type and simple illustrations reminiscent of comic books to draw the viewer in, and make accessible what may otherwise be a frightening or off-putting message
16.3 x 23.5in / 41.5 x 59.5 cm
Design: AIDS Counseling Trust (ACT)
Soccer Balls in a Condom, United Colors of Benetton
The poster depicts a manipulated image of two soccer balls housed in a condom—the effect suggestive of male genitalia. Benetton's efforts to raise awareness for safer sex were well received by Health organizations and AIDS groups.
16.5 x 11.6 in / 42 x 29.6 cm
Concept and Photography: Oliviero Toscani
Italy, 1991
Fight AIDS Not People With AIDS
This poster was originally created for the 2009 edition of the "Good 50 x 70" poster competition responding to the theme: "Being HIV-positive is not a criminal offense. Governments must focus on education and prevention of the disease rather than repression." The designer employs her typographic message in the shape of the African continent where there is much criminalization of the illness.
19.6 x 27.5 in / 50 x 70 cm
Design: Sara Gama
Portugal, 2009
AIDS. Don't Be Afraid Be Aware
This poster draws the viewer in with a cartoon-like illustration of a screaming, wide-eyed and very afraid person.
17.25 x 23.5 in / 44 x 60 cm
Illya Furlonge-Walker for the Form and Function Design Group
Trinidad and Tobago, ca 1994
Come Together
Translation: "One out of ten guys are turned on by other guys. For some men it's easy and it comes naturally. Others do it in hiding, and they won't dare to accept their true feelings. Not to their parents, their friends or to themselves. Who turns you on?"
Love Power is supported by RFSU, the Swedish Organization for sexual education; RFSL, The Swedish Organisation for sexual equality; and the People's Health Institute, Department of Health.
27.5 x 19.6 in / 70 x 50 cm
Design: Garbergs
Sweden, ca 1993
Enjoy Life, Avoid AIDS
Translation: "Enjoy Life, Avoid AIDS. How do I Show that I Love You?"
Condom use is still stigmatized in many parts of the Caribbean, including Cuba. People are often too embarrassed to buy condoms in shops and even to use them with their partners. Since most of the AIDS cases reported in Cuba are among men having sex with men, these posters are designed to be suggestively ambiguous to cater to both same sex partners as well as heterosexual couples.
18.2 x 26 in / 46.3 x 66 cm
Design: Idania/Del Rio
Cuba, 2006
The Other Night Charlie Brought Home a Quart of Milk, a Loaf of Bread and a Case of AIDS
In the U.S. many early AIDS prevention messages were aimed predominantly at the white gay male community and intravenous drug users. With a disease involving sexuality, the biggest challenge has been identifying what can actually be shown on a poster. Sexual behavior is deeply rooted in culture and tradition, and messages to raise awareness and encourage preventive behavior need to take into consideration the living habits of the intended audience.
14.25 x 23 in / 36.2 x 58.4 cm
Agency: Saatchi & Saatchi
Stop AIDS
This poster depicts an image of a missile or bullet covered by a tight-fitting condom. The combination of the two objects creates an effective anti-AIDS message. The poster was created for the "Good 50 x 70" poster competition on the subject of AIDS Awareness. The stylistic approach incorporates the optical illusion created by the interplay of positive and negative shapes—either use a condom for safe sex or be killed by the bullet. The "AIDS" type is set in two divided colors—reflecting the positive/negative visual elements of poster—to represent that condoms are an "aid", and that people can also provide "aid" to stop AIDS.
23.6 x 35.5 in / 60.2 x 90.3 cm
Design: Fang Chen
China, 2007
Stop AIDS Now
The poster depicts figurative letterforms created from choreographed human bodies spelling out the message.
33 x 23.25 in / 84 x 59 cm
Photo: Claudio Alessandri Design. Momix dancers: Erin Elliott, Solveig Olsen, Terry Pexton, Brian Sanders, courtesy of Riezouw Associates, LTD
Austria, ca. 1995
Stop AIDS
This poster was created as a response to the AIDS crisis in the late 1980s. The message is a juxtaposition of the word "AIDS" set in the same font and placed where the viewer expects to see "STOP". An additional twist is the discovery at the bottom of the sign the words "Department of Traffic" which can take on a different meaning in this context.
24 x 28 in / 61 x 71 cm
Design: Steff Geissbuhler
I Am Not My Disease
This poster was designed for an exhibition at the 12th World AIDS Conference in Geneva, Switzerland. The red ribbon, universal symbol for HIV/AIDS, is fused to the body, as a branding scar, tattoo, or "scarlet letter" defining the person as the disease.
23.3 x 33 in / 59.4 x 84.1 cm
Design: Chaz Maviyane-Davies
Zimbabwe, 1998
Wrap It Up, Or Clear Off
This is a set of two posters reflecting the culture of The Netherlands—open acceptance to sexual experiences. The casualness of the caption, applicable to both the gay and heterosexual couple, is further accentuated by the almost comic placement of the condom on the nude male model.
16.5 x 23.25 in / 42 x 59.5 cm
Anon, Publication of the Public Campaign Project Group AIDS/SOA (AIDS/Sexually Transmitted Illnesses) in association with the VWS (Ministry of Public Health, Welfare, and Sports), in addition this is supported by the Prevention Fund (Praeventiefonds)
The Netherlands, ca 1995
AIDS—Let's Speak Freely About it
The bold composition of this poster manages to spark an immediate storyline with the image of a partially covered female face and hands, across her partner's body, obscured by a large black oblong shape censoring the rest of the image. The white caption across the oblong directs the viewer back to the female face and in particular her eyes. The half-closed eyes however again direct the viewer back towards the image and the gaze now moves towards the caption and then underneath it to the small red letters outlining "SIDA" the French word for AIDS.
23.3 x 33 in / 59.3 x 84 cm
Design: Uwe Loesch
No comments:
Post a Comment