CNN HLN Project: Tuesday September 6th

Scot Safon, Senior Executive Vice President and General Manager of CNN HLN, will be visiting your class along with his creative team to assign you the first client project of this semester. It is imperative you are in class at exactly 11am. No Exceptions. Scot and his team are taking time away from their responsibilites to be here and they only have a limited amount of time.

Scot and his creative team will provide you with all the information you will need to complete this amazing advertising/marketing project. Think about it. When was the last time a President of a major worldwide news broadcasting organization worked with a class on a project? I doubt anyone else in the country is having this type of academic experience. We are all very lucky to have Scot work with you on this type of project.

Scot will give an overview and then assign the project. You will have Q&A after his presentation. We will all meet in 460 on Tuesday at 11am. (Not 211)

Please do your research and watch HLN or peruse their website at www.cnn.com/hln so you can educate yourself accordingly.

The 9/11 posters you are currently working for Tuesday is still due.
Please print one set for Scot and one set for critique. I would like to ask that you use the CNN and HLN logo as the client for your posters. It is my hope that CNN iReport will upload your posters to their site for on-air use prior and during their 9/11 coverage.

I know already you will do an amazing professional job with CNN HLN otherwise I would not have rallied to get you this opportunity.

Designer Diapers: How would you create an Ad campaign for them?

It had to happen. Designer Diapers.
The denim diapers sold 6 million in 2 weeks when they were introduced.

Are Those Designer Diapers You're Wearing?
Kimberly-Clark's Faux-Jean Huggies Are Selling Briskly; P&G Rolls Cynthia Rowley Pampers Into Target

BATAVIA, Ohio (AdAge.com) -- Diapers have gotten at least their share of technological attention in recent years, what with ergonomic designs to foster tots' movement and thinner "performance" models likened to iPods. But for all that, what may really be driving the category is fashion.

With the launch of a limited-edition denim-style version of Huggies Little Movers diapers in May, for example, Kimberly-Clark Corp. -- at least for a month or two -- has recouped just about all the market share it lost in prior months during the heavily supported launch of Pampers Dry Max, which rival Procter & Gamble Co. billed as its biggest diaper innovation in a quarter century.

For its part, P&G is countering with a limited-edition fashion offering of its own this month, a series of 11 diaper styles from designer Cynthia Rowley called "Pampers by Cynthia Rowley Collection," available exclusively at Target and Target.com.

For the four weeks ended June 13, Huggies picked up a full 2 share points from the prior month to 34% of the U.S. diaper market as measured by SymphonyIRI, according to data from Consumer Edge Research. That puts Kimberly-Clark at its highest point in the category since December, well before the formal March launch of Dry Max.
t's hard to draw too much of a conclusion from four weeks of data that doesn't include Walmart, club or dollar stores in a highly promotional category. But Huggies' rebound looks to have a lot more to do with denim than deals. Its average price per unit was up 3.1% from last year, according to Consumer Edge's IRI data, while P&G's average price for Pampers and Luvs combined was up 3.9% vs. a year ago. The biggest share gainer in the period was private label, but on a promotional price decline of 7.8% from last year.

Even so, Huggies' all-outlet share for the entire second quarter also bounced back quite nicely from a sharp decline in the first quarter, according to people familiar with the matter.

The faux-denim diapers are "doing fantastic," said Huggies brand manager Keegan Coulter. "Our Little Movers franchise is up 15% post [denim] vs. prior period. To the best of our estimates, the population of infants looking incredibly cute in our diapers is fast approaching 2 million."

Specifically, K-C already has sold more than 2 million packages of the diapers in North America. Not bad, considering there are probably no more than 12 million infants in diapers in the U.S. at any given time -- and the denim Little Movers diapers are only aimed at up to 8 million in the ambulatory set.

Denim first appeared with diapers years ago on packaging for rival P&G's Luvs from Cincinnati design shop Deskey, but not on the actual diapers themselves. That wasn't the inspiration for K-C, Mr. Coulter said, which instead was tapping into an idea first tried by the brand successfully in Israel. Diaper sales surged 17% there, with similar results in other markets such as Australia and now the U.S.

The designer efforts from both K-C and P&G build on a long heritage of licensed cartoon characters as points of competition in the diaper business.

The question is how much of this is about the kids rather than the parents. A study by researchers at Yale released earlier this year did show that children aged 4-6 thought the same fruit-inspired snacks tasted better when they had licensed cartoon characters on the packages than when they didn't. Does a similar effect take hold on the back end, as it were, and with younger kids?

Somewhat. With Pull-Ups, licensed characters are a big motivator, Mr. Coulter said, but less so among tots in Little Movers. Qualitative research does, however, show that moms often give their little ones a diaper to hold during changes to minimize squirming, and the characters do seem to help there.

With jeans diapers, "the simple insight is that moms simply love seeing their babies in jeans," he said. "Nearly 60% of moms purchase denim for their babies before they even reach 6 months of age."

You can't substitute fashion for functional performance, he said, but noted that the fashion adds an emotional element that helps build the brand, particularly in warmer months when diapers serve as "a replacement for clothing."

A humorous ad for the jeans diapers (tagline: "The coolest you'll look pooping your pants") from WPP's JWT, New York, has gotten mostly raves from folks in social media and more than a million views online, though many people mistakenly say it's for Pampers. But Mr. Coulter said the ad has scored well in K-C tests both for branding and making an emotional connection in an unusual way for the category.

courtesy: Advertising Age
By: Jack Neff Bio

The Commericals can be a little creepy but they know their target audience it appears since sales are going through the roof.

www.brandsoftheworld.com

Don't forget that if and when you need a hi-res logo you can most always find them at Brands of the World. (Ad Council logo is there for your project for Tuesday.)
http://www.brandsoftheworld.com/logo/ad-council-0

ALSO, Why not enter the Brands of the World Logo contest.
What is Brands of the World Logo Awards?
What is Brands of the World Logo Awards?

Brands of the World is one of the largest branding websites in the world with over 3 million visits a month and more than 500,000 registered users. Brands of the World Logo Awards aims to award the best work in branding and logo design. The objective of the awards is to bring recognition and new clients to all participants of the competition.
Who decides who wins?

The winning entries will be selected by jurors, who will be selected based on their professional excellence in branding and design. The jury will be announced gradually every month during the competition. Registered members of Brands of the World will also be able to cast their votes on the logos they like and these votes will influence the decision of the jury.
What is the criteria for logo submission?

The logo has to be your original creation or you should have permission from the designer or the owner of the logo to submit it. The logo must have been created in the year 2011 between January 1 till December 31.
What is required to submit a logo?

You need to have an at least 200x200px image of the logo and information about the client and the designer. You can also upload accompanying images with the logo that show the logo in use on different backgrounds or on stationary and other branding elements. This will help the public and the jury see how the logo comes to life.
How much does it cost to enter a logo?

We wanted to make sure as many people can enter the competition as possible, because sometimes best logo designs are made for small companies, so we lowered the price from the usual $30-50 paid at logo award competitions to just US$19. You need to pay this fee after uploading your logo submission. You can pay with PayPal or Credit Card processed by PayPal to ensure maximum security and ease of use.
What is the prize for participants and winners?

The main and most important prize is the prestige of participating and winning at Brands of the World, one of the largest and most recognized branding websites in the world. Your uploads will be seen by many employers and potential clients, which may result in job offers or freelance jobs.

Brands of the World is one of the largest branding websites in the world with over 3 million visits a month and more than 500,000 registered users. Brands of the World Logo Awards aims to award the best work in branding and logo design. The objective of the awards is to bring recognition and new clients to all participants of the competition.
Who decides who wins?

The winning entries will be selected by jurors, who will be selected based on their professional excellence in branding and design. The jury will be announced gradually every month during the competition. Registered members of Brands of the World will also be able to cast their votes on the logos they like and these votes will influence the decision of the jury.
What is the criteria for logo submission?

The logo has to be your original creation or you should have permission from the designer or the owner of the logo to submit it. The logo must have been created in the year 2011 between January 1 till December 31.
What is required to submit a logo?

You need to have an at least 200x200px image of the logo and information about the client and the designer. You can also upload accompanying images with the logo that show the logo in use on different backgrounds or on stationary and other branding elements. This will help the public and the jury see how the logo comes to life.
How much does it cost to enter a logo?

We wanted to make sure as many people can enter the competition as possible, because sometimes best logo designs are made for small companies, so we lowered the price from the usual $30-50 paid at logo award competitions to just US$19. You need to pay this fee after uploading your logo submission. You can pay with PayPal or Credit Card processed by PayPal to ensure maximum security and ease of use.
What is the prize for participants and winners?

The main and most important prize is the prestige of participating and winning at Brands of the World, one of the largest and most recognized branding websites in the world. Your uploads will be seen by many employers and potential clients, which may result in job offers or freelance jobs.

You Should Enter this Competition for CA

http://www.commarts.com/competitions/advertising
Advertising Competition

Deadline: May 11, 2012.
Entries submitted after that date require a $10 per entry late fee No entries will be accepted after May 25, 2012.

Enter the most prestigious competition for creativity in advertising, the Communication Arts Advertising Competition. Any advertising project printed, published or aired for the first time from May 2011 through May 2012 is eligible. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual and on commarts.com, assuring important exposure to the creators of this outstanding work.



Is there a category for student work?
Student work is accepted as long as it was created for an actual client, and not a school project. The Illustration, Photography and Typography Competitions all have Unpublished categories for student work, but the Design and Advertising Competitions do not.

Public Service Advertisements: Joplin Tornado

Courtesy: Communication Arts
www.commarts.com/

Moosylvania Art for Joplin poster project
Posters, Public Service

Following the deadliest tornado in US history, Saint Louis-based Moosylvania Marketing set out to help undo the damage to neighboring city Joplin. Created by Moosylvania’s designers the sixteen, screen-print poster collection brings to life messages of optimism, hope and reconstruction. The campaign raised $15,000 for the United Way Small Business Fund of Joplin.

Rob Brooks (Piece by Piece)/Laura Hoeman (Missouri Twist)/Jake Houvenagle (Find ToMOrrow)/Nick Jacobs (Pray), art directors; Brook Boyer, writer; Lynn Ullman/Rob Brooks (Piece by Piece), creative directors; Rachel Hamblin, associate creative director.

What else can you do with a design education?

Courtesy Communication Arts

What Else Can You Do With a Design Education?
by RitaSue Siegel
During the recent economic downturn, designers fresh out of school, as well as experienced designers with­out jobs, have had to look for avenues outside of design to support themselves. The overall economy is improv­ing, but it has not generated jobs. Even jobs for hosts and servers in restaurants are difficult to find. During the depression, many American college grads also could not find jobs in their special­ties (women or other minorities were in even more trouble), so they became primary and secondary school teachers, enrich­ing the lives of children in the following decades.

Today, 40 to 50 percent of design school grads are not work­ing in fields obviously connected to their majors, but this has always been true in design—as well as in science and law. After speaking to many new grads and reading their blog posts, I realized that most have no idea of the range of possibilities under the “design job” umbrella. The only people who can solve the problem of generating earning opportunities for unemployed designers are designers. So I decided to investi­gate what else people with design educations can do, if they can’t find design jobs.

Networks have always been important to finding work and they thrive on disseminating information in a crisis. Companies have cut back spending on paid job posting sites and referrals from employees’ networks are an important shortcut to quali­fied talent when so many apply for each job. Persistence with a plan is the key when there are no jobs with your name on them. Face reality and be responsible. Figure out what you do best; what your skills are. Some people find alternatives by design, others by accident. Jean Mitsunaga, director of career services for Art Center College of Design sets the stage: “The world looks for skills, not majors.” Dan Sellers, a UX/brand creative director advises, “Don’t let the noise of others’ opinions drown out your own inner voice…have the courage to follow your heart and intuition.” (I add: Give yourself a reality check.)

Some designers want to make a difference and don’t wait to be unemployed to figure out how. Cameron Sinclair, co-founder of Architecture for Humanity, says he was the black sheep at architecture school. While others were designing “jewels for people to crave,” he wanted to do humanitarian work and tackle systemic issues like the global housing crisis, the result of natural disasters, HIV AIDS, displacement by war, etc., with long-term sustainable construction and recon­struc­tion solutions. At age 24, he and partner Kate Stohr, started Architecture for Humanity with a Web site and $700. Armed with cell phone and laptop, he met people for coffee often five to seven times a day and openly asked them for $20 donations. In 1999, the first project was designing transitional shelter in Kosovo for returning refugees, providing the tools and space for them to advance their lives. The online call for designs resulted in hundreds of entries, and a number of proto­types were built. Two years later they were in sub-Saharan Africa developing mobile health clinics to enable doctors to reach and treat poor rural HIV and AIDS patients. Today with a staff of 3, the organization has 40 local chapters meet­ing local needs all over the world, and thousands of volunteer architects, designers and building specialists in 104 countries. When accepting the TED prize in 2006, Sinclair said he hadn’t slept in seven years. Read the book, Design like You Give a Damn, and check out volunteer opportunities on www.architectureforhumanity.org.

Making a difference also motivated industrial designer Thomas Peter Alan Robson to volunteer after graduating in 2003 for a small nonprofit (www.jufunze.org) doing educational work in rural Tanzania. Opportunities snowballed for design related tasks. They’d just opened a building for primary and secondary school with unfinished rooms and furniture. He helped design the region’s first playground and created a docu­mentary DVD. He loved listening to criticism of his ideas, and went about prototyping and changing. “It wasn’t about me, it was about them,” he said. Robson introduced barcodes on ID cards to provide data about playground usage, using technology to circumvent the local culture’s aversion to asking such ques­tions. With Excel on his laptop, he organized their financial system. Thomas did whatever was needed in the first eight months, learned the language, and returned to the U.S.

A staffing crisis brought him back (with salary) as director of pro­grams and intern and volunteer leader. By 2006, he was part-time executive director traveling to Tanzania every six months. He provided the local director and donors with a cohesive story of where the organization was going using diagrams, flow charts and other skills. After building local capacity, Robson was eventually able to phase out of manage­ment. Now he is doing mostly 2-D freelance “beneficial design” for people with disabilities in California, but Tanzania will always be a part of his life.

Other roads taken temporarily or permanently include blogg­ing, opening a yoga studio, designing and selling knitting patterns and supplies online, operating a heavy duty tractor, creating and leading a design school’s sustainability program, running a bed & breakfast, becoming a licensing manager for a toy package designer. Some join the military, or wait out the drought working for Home Depot or Kinko’s—or go back to school.

Brian Ward, now design manager at a lighting company, graduated from a West Coast ID program and pursued an
MA in London. He says his eyes were opened and mind expanded to an attitude of self employment and entrepreneur­ship that grew out of necessity: developing and manufactur­ing one’s own products. The chronic shortage of jobs for United Kingdom design graduates is often lamented in DesignWeek’s Letters to the Editor.

“Move to Asia where more companies are bringing western talent in-house, where they have the freedom and flexibility to work outside the traditional corporate culture,” advises Eric Stoddard, design manager, Hyundai Global Design, Korea. 1990 Art Center ‘trans’ grad Harald Belker left Porsche in Germany to return to Southern California with Mercedes. He received a call from a classmate, which led him to design the Batmobile in ’96 and a career designing future vehicles in the entertainment industry for movies like Minority Report, Knight Rider, Cat in the Hat and Fahrenheit 451.

A lawyer friend recently revealed that he graduated from UC in graphic design and became a graphic designer in a globally prominent New York design firm. He met people unlike any he’d known in Ohio doing work he had no idea existed. They were successful intellectuals, prep school and Ivy League grads, and he realized he wanted to be like them. After ten years, he quit graphic design and went to Columbia law school. He found it easy and his new life fits like a glove.

James Carpenter, architecture and sculpture grad from RISD worked for ten years at Corning developing new glass materials with potential architecture applications. Then he returned to architecture, “synthesizing the phenomena of light into the experience of architecture.” He received a MacArthur Foundation Fellowship.

Judy Nylen, director of career services at Pratt, advises getting a job selling products you want to design to learn what influences peoples’ buying decisions. Want to design and illustrate children’s books? Work in a children’s bookstore and learn why people make their selections. Volunteer for the AIGA or the Art Director’s Club, help put up shows, make connections and keep up with the latest and best work.

If you haven’t analyzed your design skills, several graduate business schools have. They are teaching their MBA students to transform organizations using the ability to: 1) understand context or issues and frame them in an insightful way; 2) work at an appropriate level of abstraction; 3) model and visualize possibilities with imperfect information; 4) develop form/formats to embody ideas; 5) create and evaluate multiple alternatives; 6) add or maintain value as pieces are integrated into a whole; 7) provide value to others.

Business schools like Rotman School of Management in Toronto and Darden School of Business at the University of Virginia seek to merge business and design with integrative thinking. They offer the experience of teaming with a client company on real problems using interdisciplinary tools in a collaborative, hands-on environment, learning sketching, diagramming and other visualization techniques and media to enable students to tackle complex challenges in deeper, more holistic ways.

Isn’t this a strange state of affairs? Many designers who already possess these skills don’t know how to parlay them into a role that may not have ‘designer’ in the title but in fact can utilize their ‘designerly skills.’ The deliverables might not be arti­facts—communications, products or an environment, or an interface or interaction design. The deliverable might be a plan for local K-12 education-building curriculum, environ­ments and technology for future needs, an examination of the patient experience in a particular health institution or alternatives to prison. These kinds of situations can be mean­ingfully framed, researched and strategized by a multidisci­plin­ary team utilizing design skills. Plan how to apply for jobs that don’t obviously have your name on them and present yourself in terms of how your design skills can be put to work in the organization you are approaching. Customize your résumé, your e-mail introduction and a portion of your portfolio and or Web site.

Is it really that important for you to design an artifact, or would a systems solution give you satisfaction?

Over the last few years, design has gotten very popular and applications to design schools are increasing. Are there too many designers graduating for too few jobs? Why are we grad­uating average ones? I have been accused of trying to create a design diaspora. On the contrary, I want to save designers from depression by encouraging them to think more broadly about how to find interesting work until this downturn blows over. Some will find work and a lifestyle that may be a better fit than the one they originally set out towards.

If any of this has been useful to anyone, I’d love to hear your story. E-mail me at ritasue@ritasue.com.

The 9/11 Ten Year Anniversary Project

logo courtesy www.http://rjwestmore.com

If you were asked you to create a Commemorative Public Awareness poster to commemorate the Tenth Anniversary of 9/11 what and how would you conceptualize this?
Especially if you couldn't use any of the imagery found on the web from the actual event that morning on Sept 11th, 2001.
What type of Ad would you create?
What would your color palette be?
What kind of typeface would you use?
What would be your imagery?
Who would be your audience?
What would you want your audience "take away" be from your design?

Recollection/Memory-based?
Historical Reference?
Emotional?
Reverance?
Fear?
Empathy or Sympathy?
Perhaps even comedy?


"Advertising is sucha barometer of society and has gotten too political correct. There is a risk of never offending anyone and including everyone." Maureen Shirreff, Creative Director at Olgivy and Mather, Chicago, Illinois.

Here is what is going to be on the tube in the days and weeks ahead as the 10th Year Anniversary is commemorated.
The 10th anniversary of 9/11 is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? Here's our channel-by-channel guide.

MNN.COM›Lifestyle›Arts & Culture
Remembering 9/11: A guide to the 10th anniversary on TV
The 10th anniversary of 9/11 is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? Here's our channel-by-channel guide.
By Gerri MillerWed, Aug 24 2011 at 10:51 AM EST

Every year since 2001, networks and news organizations have commemorated the anniversary of the September 11 terrorist attacks with specials and documentaries, dramas and retrospectives. This year, the 10th anniversary of the Al Qaeda-perpetrated tragedy that claimed the lives of nearly 3,000 people at the World Trade Center, the Pentagon and Shanksville, Pa., is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? We help you sort them out with this channel-by-channel guide.

ABC
Beginning at 8 AM ET on Sept. 11, Diane Sawyer and George Stephanopoulos anchor three hours of live coverage, “9/11: America Remembers Ten Years Later.” That night, “Primetime” presents the special edition “Remembrance and Renewal—10 Years After the 9/11 Attacks” (Sept. 11, 10 p.m.).

CBS
Six hours of coverage on the anniversary includes the special "9/11: America Remembers," anchored by Scott Pelley from Ground Zero (8 a.m. EST), followed by "Face the Nation" from the same location. An all-9/11 edition of "60 Minutes" airs that night (7 p.m.) followed by "9/11: Ten Years Later." "The Early Show" and "CBS Evening News" will emanate from Ground Zero all weekend.

NBC
Eleven of the 3,000 kids who lost a parent in the attacks speak out in "Children of 9/11," which follows a year in their lives (Sept. 5, 10 p.m.). Tom Brokaw hosts a two-hour 9/11 "Dateline" (Sept. 8, 9 p.m.). Incorporating the three official memorial ceremonies, "America Remembers" will air the morning of Sept. 11 (8 a.m. EDT/5 a.m. PDT), and that evening Brian Williams anchors "NBC Nightly News" from Ground Zero (6:30 p.m.).
MNN.COM›Lifestyle›Arts & Culture
Remembering 9/11: A guide to the 10th anniversary on TV
The 10th anniversary of 9/11 is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? Here's our channel-by-channel guide.
By Gerri MillerWed, Aug 24 2011 at 10:51 AM EST

NEVER FORGET: Firefighters display a flag at the Pentagon on Sept. 12, 2001. (Photo: Flickr)
Every year since 2001, networks and news organizations have commemorated the anniversary of the September 11 terrorist attacks with specials and documentaries, dramas and retrospectives. This year, the 10th anniversary of the Al Qaeda-perpetrated tragedy that claimed the lives of nearly 3,000 people at the World Trade Center, the Pentagon and Shanksville, Pa., is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? We help you sort them out with this channel-by-channel guide.

ABC
Beginning at 8 AM ET on Sept. 11, Diane Sawyer and George Stephanopoulos anchor three hours of live coverage, “9/11: America Remembers Ten Years Later.” That night, “Primetime” presents the special edition “Remembrance and Renewal—10 Years After the 9/11 Attacks” (Sept. 11, 10 p.m.).

CBS
Six hours of coverage on the anniversary includes the special "9/11: America Remembers," anchored by Scott Pelley from Ground Zero (8 a.m. EST), followed by "Face the Nation" from the same location. An all-9/11 edition of "60 Minutes" airs that night (7 p.m.) followed by "9/11: Ten Years Later." "The Early Show" and "CBS Evening News" will emanate from Ground Zero all weekend.

NBC
Eleven of the 3,000 kids who lost a parent in the attacks speak out in "Children of 9/11," which follows a year in their lives (Sept. 5, 10 p.m.). Tom Brokaw hosts a two-hour 9/11 "Dateline" (Sept. 8, 9 p.m.). Incorporating the three official memorial ceremonies, "America Remembers" will air the morning of Sept. 11 (8 a.m. EDT/5 a.m. PDT), and that evening Brian Williams anchors "NBC Nightly News" from Ground Zero (6:30 p.m.).


PBS
Public broadcasting's extensive slate of 9/11 programming includes a "Frontline" portrait of FBI counterterrorism agent turned World Trade Center security chief — and victim — John O'Neill, called "The Man Who Knew" (Aug. 30, 9 p.m.), an examination of anti-terrorism operations, "Top Secret America" (Sept. 6, 9 p.m.), and "Faith and Doubt at Ground Zero," which addresses spiritual questions (Sept. 7, 10 p.m.). On "Nova," "Engineering Ground Zero" (above) follows the construction of One World Trade Center and the September 11 Memorial and Museum (Sept. 7, 9 p.m.), and on the anniversary date, "PBS Newshour" presents "America Remembers 9/11," examining the significance of the day throughout the nation (8 p.m.), followed by "Great Performances: The New York Philharmonic 10th Anniversary Concert for 9/11," a performance of Gustav Mahler's Symphony No. 2 "Resurrection," taped at Lincoln Center.

HBO
Rebroadcasts of the documentaries "Nine Innings From Ground Zero," focusing on the how the Yankees rallied New Yorkers during the post-9/11 World Series, and "In Memoriam: New York City 9/11/01," released on the one-year anniversary, will air several times over the weekend of Sept. 11.

FX
"Rescue Me," the drama series about New York firemen in the aftermath of 9/11 comes full circle in a series finale that bids farewell to a fallen comrade and pays tribute to the heroic FDNY. (Sept. 7, 10 p.m.)

HISTORY CHANNEL
Frantic phone messages and final goodbyes made moments before the towers fell are the basis of "Voices From Inside the Towers" (Sept. 10, 9 p.m.). Focusing on the tragedy's aftermath via archival footage, "9/11: The Days After", will air commercial-free (Sept. 10, 9 p.m.). It's from the filmmakers of the Emmy-winning "102 Minutes that Changed America," which will be simulcast on History, A&E and in 150 countries starting at 8:46 a.m. EST on Sept. 11 — the moment of the first impact at One World Trade Center. "Making the 9/11 Memorial" documents the creation of the "Reflecting Absence" memorial leading up to its unveiling (Sept. 11, 8 p.m.).


MNN.COM›Lifestyle›Arts & Culture
Remembering 9/11: A guide to the 10th anniversary on TV
The 10th anniversary of 9/11 is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? Here's our channel-by-channel guide.
By Gerri MillerWed, Aug 24 2011 at 10:51 AM EST

NEVER FORGET: Firefighters display a flag at the Pentagon on Sept. 12, 2001. (Photo: Flickr)
Every year since 2001, networks and news organizations have commemorated the anniversary of the September 11 terrorist attacks with specials and documentaries, dramas and retrospectives. This year, the 10th anniversary of the Al Qaeda-perpetrated tragedy that claimed the lives of nearly 3,000 people at the World Trade Center, the Pentagon and Shanksville, Pa., is the focus of stepped-up media coverage, with more than 50 programs dedicated to the event. What to watch? We help you sort them out with this channel-by-channel guide.

ABC
Beginning at 8 AM ET on Sept. 11, Diane Sawyer and George Stephanopoulos anchor three hours of live coverage, “9/11: America Remembers Ten Years Later.” That night, “Primetime” presents the special edition “Remembrance and Renewal—10 Years After the 9/11 Attacks” (Sept. 11, 10 p.m.).

CBS
Six hours of coverage on the anniversary includes the special "9/11: America Remembers," anchored by Scott Pelley from Ground Zero (8 a.m. EST), followed by "Face the Nation" from the same location. An all-9/11 edition of "60 Minutes" airs that night (7 p.m.) followed by "9/11: Ten Years Later." "The Early Show" and "CBS Evening News" will emanate from Ground Zero all weekend.

NBC
Eleven of the 3,000 kids who lost a parent in the attacks speak out in "Children of 9/11," which follows a year in their lives (Sept. 5, 10 p.m.). Tom Brokaw hosts a two-hour 9/11 "Dateline" (Sept. 8, 9 p.m.). Incorporating the three official memorial ceremonies, "America Remembers" will air the morning of Sept. 11 (8 a.m. EDT/5 a.m. PDT), and that evening Brian Williams anchors "NBC Nightly News" from Ground Zero (6:30 p.m.).


PBS
Public broadcasting's extensive slate of 9/11 programming includes a "Frontline" portrait of FBI counterterrorism agent turned World Trade Center security chief — and victim — John O'Neill, called "The Man Who Knew" (Aug. 30, 9 p.m.), an examination of anti-terrorism operations, "Top Secret America" (Sept. 6, 9 p.m.), and "Faith and Doubt at Ground Zero," which addresses spiritual questions (Sept. 7, 10 p.m.). On "Nova," "Engineering Ground Zero" (above) follows the construction of One World Trade Center and the September 11 Memorial and Museum (Sept. 7, 9 p.m.), and on the anniversary date, "PBS Newshour" presents "America Remembers 9/11," examining the significance of the day throughout the nation (8 p.m.), followed by "Great Performances: The New York Philharmonic 10th Anniversary Concert for 9/11," a performance of Gustav Mahler's Symphony No. 2 "Resurrection," taped at Lincoln Center.

HBO
Rebroadcasts of the documentaries "Nine Innings From Ground Zero," focusing on the how the Yankees rallied New Yorkers during the post-9/11 World Series, and "In Memoriam: New York City 9/11/01," released on the one-year anniversary, will air several times over the weekend of Sept. 11.

FX
"Rescue Me," the drama series about New York firemen in the aftermath of 9/11 comes full circle in a series finale that bids farewell to a fallen comrade and pays tribute to the heroic FDNY. (Sept. 7, 10 p.m.)

HISTORY CHANNEL
Frantic phone messages and final goodbyes made moments before the towers fell are the basis of "Voices From Inside the Towers" (Sept. 10, 9 p.m.). Focusing on the tragedy's aftermath via archival footage, "9/11: The Days After", will air commercial-free (Sept. 10, 9 p.m.). It's from the filmmakers of the Emmy-winning "102 Minutes that Changed America," which will be simulcast on History, A&E and in 150 countries starting at 8:46 a.m. EST on Sept. 11 — the moment of the first impact at One World Trade Center. "Making the 9/11 Memorial" documents the creation of the "Reflecting Absence" memorial leading up to its unveiling (Sept. 11, 8 p.m.).


NATIONAL GEOGRAPHIC
Devoting a week of prime time to the anniversary starting Aug. 28, Nat Geo will present rebroadcasts with updated footage and new specials including "Inside 9/11: The War Continues," examining terrorism, Al-Qaeda, and the killing of Osama Bin Laden (Aug. 28, 9 p.m.), "George W. Bush: The 9/11 Interview," the most in-depth interview the former president has ever given on the subject (Aug. 28, 10 p.m.), "CIA Confidential: 9/11 Mastermind," about the pursuit of terrorist Khalid Sheik Mohammed (Aug. 29, 10 p.m.), and "9/11: Where Were You?" following people who made critical decisions during the crisis (Aug. 30, 10 p.m.).

DISCOVERY
Produced by Steven Spielberg, the six-hour event "Rising: Rebuilding Ground Zero" chronicles the massive effort that represents the reclamation and renaissance of Lower Manhattan, presented commercial-free Aug. 25-Sept. 1 (8-11 p.m. each night).

A&E
Photographer Andrea Booher tracks down the people she photographed that fateful day in "Portraits From Ground Zero," a commercial-free world premiere (Sept. 10, 10 p.m.).

NICKELODEON
"Nick News with Linda Ellerbee: 'What Happened?: The Story of September 11, 2001'" answers kids' questions and helps them understand the world-changing event (Sept. 1, 9 p.m.).

OWN
Twins who lost a sibling on 9/11 tell their stories in "Twins of the Twin Towers" (Sept. 11, 9 p.m.) and "From the Ground Up" focuses on the widows of firefighters (Sept. 11, 10:15 p.m.).

TLC
"9/11: Heroes of the 88th Floor" recounts the selfless bravery of two men who died saving others in the Twin Towers (Sept. 4, 9 p.m.).
INVESTIGATION DISCOVERY
"ID Investigates: 9/11 Crime Scene Investigators" (above) profiles the NYPD's Crime Scene Unit and its search for survivors and evidence at Ground Zero in the aftermath of the WTC attack (Sept. 4, 9 p.m.).

SMITHSONIAN CHANNEL
A chronological account of the first 18 hours, "9/11: Day that Changed the World" includes interviews with former New York mayor Rudy Giuliani, former Vice President Dick Cheney, and former Secretary of Defense Donald Rumsfeld (Sept. 5, 8 & 11 p.m.; Sept. 6, 5 p.m.). Personal objects from victims and survivors represent the bigger picture in "9/11: Stories in Fragments" (Sept. 5, 9:35 p.m.; Sept. 6, 12:35 a.m., 8 p.m.).

ANIMAL PLANET
A 9/11-themed edition of the series "Saved" profiles two New York families impacted by the attacks whose pets helped them deal with their loss (Sept. 7, 9 p.m.).

SHOWTIME
Grounded in New York on 9/11, Paul McCartney (above) thought the best way to help was to stage a benefit concert, the preparation for which — including rehearsals — and portions of the concert itself, are the basis of the documentary "The Love We Make" (Sept. 10, 9 p.m.). Juxtaposed against time-lapse images of the rebuilding of Ground Zero, "Rebirth" movingly tracks five people — a badly burned survivor and four who lost loved ones — in yearly interviews that show how it's possible to heal despite overwhelming loss (Sept. 11, 9 p.m.).

CNN
As noted in the 9/11 Commission Report, eight people who played small but significant roles that day are the subject of "Footnotes of 9/11" (Sept. 6, 11 p.m.). Medical expert Sanjay Gupta reports on the health conditions affecting Ground Zero responders in "Terror in the Dust" (Sept. 7, 11 p.m.) and Soledad O'Brien focuses on female rescue workers in "Beyond Bravery: The Women of 9/11" (Sept. 8, 11 p.m.). "Beyond 9/11: Portraits of Resilience" interweaves photographs and interviews with officials, survivors and first responders (Sept. 9, 11 p.m.).

USA
Oscar winner Melissa Leo (above) plays a flight attendant reluctantly charged with the care of an unaccompanied Pakistani-American boy after they're grounded en route from New York to L.A. on the morning of 9/11 in "The Space Between," airing commercial-free on Sept. 11 (9 p.m.), followed by the Oscar-winning short documentary "Twin Towers," which follows an elite NYPD rescue unit that was to be the subject of a reality series before fate intervened, claiming many of the members' lives.

BIO CHANNEL
"When Pop Culture Saved America" explains how entertainers buoyed and helped heal the nation in the aftermath of 9/11 (Sept. 5, 8 p.m.). "I Survived 9/11" interviews those who escaped death that day (Sept. 6, 8 p.m.) and "Beyond: Messages From 9/11" profiles people who claim to have received messages from deceased loved ones (Sept. 10, 10 p.m.).

FOX NEWS CHANNEL
In "Freedom Rising with Shepard Smith," the anchor focuses on the rebuilding of Ground Zero and the people making it happen (Sept. 2, 9 p.m.). The channel presents all-day coverage of the anniversary on Sept. 11 starting with a two-hour program at 8 a.m. EDT, simulcast on Fox.

MSNBC
Richard Engel and Rachel Maddow report on the decade since 9/11 in "Day of Destruction — Decade of War" (Sept. 1, 9 p.m., repeating Sept. 9, 10, 11). "On Native Soil" focuses on the 9/11 Commissions report (Sept. 10, 3 p.m.; Sept 11, 9 p.m.) and "9/11: In Our Own Words" blends footage and commentary from the reporters that covered the events of the day (Sept. 11, 8 p.m.).

CNBC
A special edition of "American Greed" entitled "9/11 Fraud" focuses on those who seek to illegally profit from tragedy (Sept. 7, 9 p.m.) and on Sept. 10 "The Suze Orman Show" discusses the money lessons of 9/11 (9 p.m., 12 a.m.).


http://www.mnn.com/lifestyle/arts-culture/stories/remembering-911-a-guide-to-the-10th-anniversary-on-tv

Unique Advertisements

courtesy:
www.toxel.com/inspiration/2008/12/16/24-unique-and-creative-advertisements/

Typeface: The Movie (Promotional Ad)

Some Sites to Check out

http://www.marcofolio.net/

Bed Bugs love to Travel.
Target audience are those going in and out of airports with and without their luggage.
Ads sponsored by the Ad Council could be in various kiosk throughout the airports and on buses/trams and trains going to and from the airports. The message is clear and images from travel tags would grab their attention first and then the image of the black Bed Bug appears on a yellow (caution) tag for rememberance.

Lost but now Found! Amazing Ad Posters Discovered

What could be cooler than finding 50-year-old posters, that were forgotten in a sealed off corridor in Notting Hill Gate tube station in London? Uh, well probably a lot of things, but this is pretty damned cool, don’t you think! Here’s the statement from Transport for London’s Mike Ashworth who photographed them:

Work at (Notting Hill Gate) station has recently uncovered these amazing advertising posters in non-public areas and that date from c1956 – 1959 when the station’s lifts were removed and replaced by escalators. These are in an old lift passageway. We will be leaving these intact – and please do not pester the station staff as the posters are wholly inaccessible – which is why they’ve probably survived 50 odd years!

You can see the full set of posters on Mike’s Flickr page.
www.flickr.com/photos/36844288@N00/sets/72157624079183751/with/4669213437/

Also some old parking lot/garage Ad posters found in Soho, London.
All courtesy of http://graphicdefiner.wordpress.com

Public Service Advertisements

Types of Advertising

* Out-Door Advertisement

* In-Door Advertisement

* Non-Product Advertisement

* Radio Advertisement

* T.V Commercial

* National Advertisement

* International Advertisement

* Retail Advertisement

* Classified Advertisement

* Local Advertisement

* Brand Advertisement

* Covert Advertisement

* Infomercials Advertisement

* Celebrities Advertisement

* Online advertising

* Surrogate Advertising

* Broadcast advertising

* Public Service Advertising

* Local Advertisement

* Retail Advertisement-Emphasizes the specific retail outlet as the place to buy a specific range of brand. It can be local store advertising in local newspaper.


* Classified Advertisement-Is a product or services advertising that appears in specific section of newspaper under the heading classifying the product or service being offered.


* Non-Product Advertisement-This kind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and institution.

* Public Service Advertisement-The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues such as HIV/AIDS, Political ideology and Energy consveration

* Out-Door Advertisement-Bill-board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted.

* Covert advertising-a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

* Brand Advertising-is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).

* Broadcast advertising- a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.

* International advertising Advertising a product or service in a country other than where it originates.

* National Advertisement

* Geographically speaking national advertising’s range is extended to the territorial limits of the country.The advertiser use the national media to inform the consumer about the product. The advertiser use the national local or regional language but prefers the national language.It can be available in everywhere of country and easily purchased it.

* Celebrities Advertisement-Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.

* Infomercials Advertisement-There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing.

* Local Advertisement-Any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state.

* Surrogate Advertising-is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.

* Online advertising-is the newest and fastest growing way to advertise. The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.

* Professional advertising Advertising directed toward professionals such as doctors, dentists, and pharmacists, etc., who are in a position to promote products to their patients or customers.

* Industrial Advertising advertising directed at commercial business customers. The advertised products are raw materials, components, or equipment needed in the production or distribution of other goods and services.

* In-Door Advertisement-This kind of advertisement provide the best opportunity of putting over a reasoned selling argument. The advertisement are addressed to the reader, listener and viewer at a time of leisure when he or she can observe the message.

* Mobile Advertisement Is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

* Radio Advertisement-It is a small business advertising and can be a very effective means to attract customer to some business.

* T.V Commercial-Is a generally considered the most effective mass-marketing advertising format as is reflected by the high prices. T.V network charge for commercial airtime during popular events.

Themes in Advertising:
Advertisers have a number of tried and true strategies used to hook consumers. Each is designed to appeal to those seeing the commercial in some way, with the result being that the viewer/s will feel the need to buy the product being shown.

These strategies can work in a few ways. Some will make potential customers feel as though they must immediately buy an item—think of the infomercials you see proclaiming, “This offer is for the next 20 minutes only!!”—while others are intended to make a brand stand out in someone’s mind when they are looking for a certain product (like a TV).

It’s also important to know that commercials aren’t necessarily trying to sell you an object. They’re trying to sell you an idea, or a way of life, or a feeling that a particular commodity will provide.

Here’s a quick rundown of some common strategies advertisers use to do this:

* Association
* Bandwagon
* Celebrity
* Emotional Appeal
* Humor
* Repetition

Combinations of these strategies can be used as well. For instance, a company can try to appeal to the audience with a commercial inolving aspects of both bandwagon and celebrity, or emotional appeal and association. There’s really no limit to how they can and will be used.

Themes are also a huge part of commercials, as that’s really what advertisers are trying to sell you. Sex, power, money, popularity and/or intelligence. Those in charge of pushing a product will use the above strategies to find a way to get these themes into their commercials.

Sex is obviously the biggest one, as you can find some sort of sexual appeal in just about every advertisement, but the others are often used as well. Power, money, popularity and intelligence are frequently displayed in a way to promise you sex, with the stipulation of course being that you first must by the product to become powerful, wealthy, popular and smart, which will in turn get you sex.

Understanding the theme a commercial is throwing at you will enable you to see past the tangible object that is the subject of the advertisement and to what idea is really being pitched. Always remember, it’s not about the car or the watch or whatever item a commercial is showing, it’s about the dream the ad is promising you if only you buy the commodity.

Most of this stuff works on a subliminal level. You don’t know why you suddenly want a Coke, all you know is that you need one right now and that you must get it from this particular store because, well, they’re the best.

By understanding what advertisers are trying to do, you can combat these tactics and be a more knowledgeable consumer. You can be sure you’re buying something because you actually need it or think it will be enjoyable for you—not because you subconsciously believe it will make you happy or fill some void in your life.

By continuing your reading and navigation of this site, you should come away with a better understanding of how the commercials you see everyday are attempting to manipulate you.

Keep in mind as well that certain commercials are shown during certain programs and time slots to appeal to certain demographics. Every commercial has an intended audience and isn’t likely to have the same effect on those outside that target.

Here are a few more:

Prestige : This theme of advertising is used to advertise luxury articles like motorcars, refrigerator, jewelery, videos, etc. The possession of such items provides a distinctive status and a sense of pride to their holders.

Comfort : This theme of advertising is used in the advertisements of air conditioners, fans and other household appliances which help to make life comfortable.

Economy : This is a common theme in clearance sale and bargain offers. This theme of advertising is generally used to sale products of low value.

Health : Drugs and food products are often advertised with this theme

Beauty: Often used in the theme of advertising cosmetics, toilet soaps and perfumes, this instinct appeals particularly to young men and women.

Parental Affection: This theme of advertising is used to advertise products meant for children, e.g. toys, baby foods, baby dresses, tricycles, etc.

Fear : Fear of death, accident, personal loss through fire, burglary, etc., is used in the advertisements of insurance, safety vaults, etc. The traffic police also make use of this theme to caution people,

Achievement: Giant concerns use this theme in their advertisements by emphasizing their contribution to the national economy, e.g., ‘H.M.T Time keepers to the Nation’. There is a desire to imitate or emulate distinguished people, e.g.’, ’successful men all over the world use

Patriotism: Native firms use this instinct to induce people to buy their products in place of imported products.

Curiosity : Human mind is basically inquisitive and variety is the species of life. The eagerness for new things is so strong that this theme can be used through advertisement of new designs, styles, package, etc.

The PSA (Public Service Announcement)

LINK: http://www.adcouncil.org/default.aspx?id=15

The PSA Mission
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.

To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.
The Ad Council is the nation’s largest producer of public service advertisements and our mission is quite simple: to address the most pressing social issues of the day. Whether it was polio in the ‘50s, racial discrimination in the ‘60s, pollution in the ‘70s, AIDS in the 80s, recycling in the ‘90s, or today’s obesity epidemic, the Ad Council’s docket has evolved to address our country’s every changing needs. Today, our campaigns address energy efficiency, internet safety, financial literacy, youth reckless driving, cyberbullying and autism awareness, to name just a few.

We have approximately 50 campaigns on our docket at any given time. The issues we address can broadly be categorized under the following topics (examples of each are included):

* Education: Lifelong Literacy, High School Drop Out Prevention
* Health: Obesity Prevention, Anti-Steroids
* Safety: Cyberbullying, Online Sexual Exploitation
* Environment: Ocean Awareness
* Community: Adoption, Fatherhood Involvement

Another way we categorize our campaigns is by target audience. For example, we have campaigns that target:

* Teens: Teen Dating Violence
* Tweens (grades 4-6): Energy Efficiency, Inspiring Invention
* Parents: Nutrition Education, Booster Seat Education
* African-American community: College Access, Stroke Awareness
* Hispanic community: Diabetes Management
* General Public: Financial Literacy, Predatory Lending

* Adoption
* Clinton Bush Haiti Fund
* Community Engagement
* Disability Awareness
* Energy Efficiency
* Fatherhood Involvement
* Foreclosure Prevention
* Haiti Disaster Relief
* Hunger Prevention
* Making Home Affordable - Foreclosure Prevention
* Mentoring
* Re-connecting Kids With Nature
* The Shelter Pet Project
* Think Before You Speak

Education Education

* College Access
* Early Childhood Development
* Financial Literacy - General Market
* GED® Achievement
* High School Dropout Prevention
* Hispanic Parental Engagement
* Lifelong Literacy
* Supporting Minority Education

Health & Safety Health & Safety

* Autism Awareness
* Booster Seat Education
* Campaign for Mental Health Recovery
* Campaign for Mental Health Recovery - Multicultural Effort
* Child Passenger Safety
* Childhood Asthma
* Drunk Driving Prevention
* Emergency Preparedness
* Emergency Preparedness - Business
* Emergency Preparedness - New York
* Fight Arthritis Pain
* Flu Prevention
* Food Safety Education
* Gulf Oil Spill Distress
* Hands-Only CPR
* Hispanic Patient Involvement
* Lead Poisoning Prevention
* Let's Move! - Parents & Caregivers
* Let's Move! - Youth
* Men's Preventive Health
* Newborn and Child Survival
* Patient Involvement
* Stroke Awareness
* Teen Dating Violence Prevention
* Teen Suicide Prevention
* Treatment Options Awareness
* Veteran Support
* Wildfire Prevention
* Youth Reckless Driving Prevention

The Project Part One: One 12x18 Poster that is a PSA Print Ad for one of these topics. You can choose at your will but you also must investigate the subject and create a print ad that could possibly turned into a broadcast commercial. Print/Mount for Tuesday August 30th. The PSA will be the sponsor (use their logo) you can also use another logo on your print Ad depending on the subject/client you choose.

Specs: 12x18
Headline of some sort and text information regarding the campaign you've created.
Logos attached (PSA logo and any other logo you from the client you choose.)
Printed/mounted



The Project Part Two: Bed Bug Infestation.
Topical and somewhat creepy. It is always in the news it seems and now you will create a 12x18 Print Ad for public awareness of this on-going problem. What kind of Ad will you build? Who is your target audience? What will be your message? Prevention? Awareness? Fear? You should sponsor this Ad (could be CDC/Exterminator/Better Business Bureau,etc.)
Print/Mount for Tuesday August 30th

Specs: 12x18
Headline of your creation and any pertinent information regarding the campaign.
Text/information
Logos appropriate for campaign
Printed and mounted

Pollinate Creativity

Belief Design - Chain Reaction from Alex Fuerst on Vimeo.

The New Senior Class-Class of 2012

(Photo courtesy of Nathan Linkous via NYC)

254 Days until Graduation. Say it like you mean it.

Advertising is Good for You

http://pzrservices.typepad.com/

The Miracle House Project

The 20th Annual Memorial Day Summer Kick Off
Benefiting Miracle House
Logo
www.miraclehouse.org

Advertisement and Logo Design
Call to Action

Below is a logo design that was created by Justin Godbey and used endlessly in their Memorial Day Summer Kick off campaign.