Thursday, October 27, 2011




Unfortunately no time to rest since your next big project in advertising is with MODA
next Thursday at 11:30. I've edited the original version of what should be presented down to only 4 aspects of your campaign.

Here is what you will need to show them (5-7 minutes for each presentation)
The work should be boarded. There should be 4 boards approx.

1.LOGO:
Logo Design (mounted) I would create it in Color and in Black and white and place them together on the same board. Color on the top. Black/White on bottom.

2.POSTER:
12x 18 Poster that will advertise the World AIDS Day event at MODA. (mounted)
We will print a larger version for the December 1st Event later.

3. BROCHURE:
The brochure (could be a trifold/gate fold or front/back for xeroxing to give to visitors to the MODA event....this should show scheduled events that will happen during the 24 hour event at MODA...using the information below. (several should be actually printed so you can physically give it to them and then one mounted/front and back.) You should think how you want this to appear. Possibly as a 8.5x11 sheet or a single folded invitation or a postcard or folded invite or whatever format you decide. Take into consideration these will need to be printed quickly so it might have to be in-house and how you would apply something beautiful to your design that can be printed quickly and inexpensively.
You should print several of these to give to Brenda and Laura that day and have one boarded.

4. INTERSTITIALS:
Several concepts on how you would create a "Buzz" about this special day through some type of advertising or marketing campaign. (Bus Kiosk/Mall Kiosk/Bus Wrap/Motion design/Guerilla posters/ Facebook/Twitter concepts and any other type of concepts you might foresee in helping get people to the event. Ideas should be boarded.
*If you have a motion design I would suggest you storyboard it (take freezes from the animation.)
You also need to show that on you computer. I wouldn't rely on MODA having a computer to play your animations.

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